Massage Business Consulting
Running a successful massage clinic takes more than great hands-on skills. From building a loyal client base to managing staff, creating systems, and marketing effectively, there are many moving parts that can make or break your business.
With over 25 years in the massage and wellness industry, Mel has worked in, managed, and built thriving clinics. She now offers tailored consulting to help other massage business owners grow, streamline, and create the kind of client experience that keeps people coming back.
Whether you’re launching your first clinic, looking to boost bookings, or ready to refine every aspect of your business, Mel can guide you with practical strategies that work in the real world.
Who is it for & how does it work?
Mel’s consulting is ideal for massage therapists and clinic owners at any stage of business. She works with those starting their first clinic, established businesses wanting to grow, and solo practitioners ready to scale.
Consulting is available on the Gold Coast or remotely across Australia. Sessions are flexible, booked by the hour, and have no minimums, so you get the support you need when you need it. Whether you’re setting up or ready to refine and grow, Mel can guide you with practical strategies that work.
Areas of Expertise
Clinic Setup & Growth
Setting up a new clinic from scratch
Reviewing pricing, treatment menus, and revenue opportunities
Creating and implementing a business plan
Client Experience & Retention
Building treatment plans and encouraging regular rebooking
Delivering exceptional service that makes clients feel welcome and cared for
Selecting products to complement treatments
Team Management & Culture
Hiring, onboarding, and retaining staff
Staff training to build and keep a loyal client base
Team management, culture, and performance reviews
Commission structures and staff incentives
Ongoing education and training opportunities
Operations & Systems
Implementing policies and procedures for consistent service
Workplace health and safety
Promotions and marketing plans
Forecasting and mapping your marketing strategy 12 months ahead
Branding & Marketing
Branding and positioning your clinic
Approaching and building relationships with social media influencers
Low-cost and free promotion strategies
Incorporating the Mel Potts Lymphatic Massage Method
Learn how to integrate this highly sought-after technique into your clinic to attract new clients, increase revenue, and offer specialised care.
This option is available through our Lymphatic Massage Training Course and can be combined with business consulting for a complete growth package.
Why Work With Mel
Why Work With Mel
Mel combines decades of industry experience with a practical, supportive approach. She understands the challenges of running a massage business and knows how to create systems that actually work in day-to-day clinic life. Her goal is to help you create a profitable, well-managed business that delivers exceptional client care and provides a great workplace for your team.